There were a few significant news items from the last week or two that offer both bad and good news for the Microsoft Surface specifically, and Windows RT in general.
- First, Merry Christmas to MS! The Good News: Employees have begun receiving their free Surfaces. That's good news for the rest of us as that brings an additional 94,000 Surfaces online, many of which are going to be used by skilled programmers and people who work with said skilled programmers. I'm hoping for a flood of awesome apps in the next few months.
- Okay, now for the bad news: Google's not planning on making ANY apps for Windows 8, AND they're pulling support for ActiveSync. Does anyone else out there feel like this is like when two of your friends break up and you have to start choosing who to hang out with?
While I was on Shiny Surface the other day, I found a link to an interesting Network World article that warns the tech world not to make the same mistake that the music industry did back in the 1990s, and write off a quality product concept like the Surface just because it's not flying off the shelves like the iPad. In the 90s after Nirvana, Hootie, and Pearl Jam all debuted with albums that sold an amazing number of copies, the industry lost its ability to be patient with a band that might need to go through a few albums before reaching its full potential. A few thoughts:
- So...does that mean consumers should wait for Surface 4?
- It sounds like the MS is going to sell around 500,000 to 600,000 Surfaces by Christmas. It's not anywhere close to the 1st Gen iPad's pace of 1,000,000 in a month. I think the author's right: 1) the iPad was a game changer that filled a need the world didn't even know it had. 2) Slow starts don't spell failure: just look at the XBOX. At the time it came out the PS2 and N64 were the unquestioned leaders of the field. Over time, however, MS stayed at the table, competing and adapting until it had secured its place.
- I really can't say I know better, but it's looking more and more like 2 moves really hurt the Surface's debut: 1) choosing to initially sell the Surface only through the MS store, and 2) not bundling the keyboard at the $499 price point (everyone loves a good deal: let's not forget the iPad 1st gen came out at $499 and was a game changer...Google knew that it couldn't just copy Apple, and so it wisely chose to go with a different size and much lower price point...MS could have taken its own share of the market by bundling the keyboard at the $499 or $399 price point...hm...$399 for an RT device with keyboard? Sounds awfully familiar...)
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1 comments:
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